New York’s “Brigade” Questions Reality With New Collection



“Brigade” is a New York-based clothing brand that captured our interest through their thought-provoking products.


In case you are unaware, their F/W ‘18 collection is releasing within an hour, so check out the photos above to see what the hype is all about.


As evidently shown, the creatives at “Brigade” are focused on finding ways to blur the lines between imagination and reality; offering ready-to-wear pieces that question our existence. With that said, the product that resonates the most with us is their ‘Truman’ shirt shown in the first photo above.


Based on the 1998 film ‘The Truman Show’, this shirt represents the idea that reality is fabricated. Plus, by using the image of Jim ‘Truman’ Carrey reaching the end of his ‘universe’, “Brigade” solidifies the idea that a change of perception can ultimately bring enlightenment. On top of that, the text and graphic work perfectly together as they help to convey the overall message this collection is attempting to portray.


In terms of the other products within this collection, they are similar in quality and complexity. Did you see their ‘Mindset’, blotter, Button Up? Insane.


Being a huge proponent of outward, yet forward-thinking, this brand has become a personal favorite of ours.


But, is “Brigade” even real?


Go find out!

Their collection is live at 12PM EST.