Streetwear Meets The ‘City Of Destiny’
How One Brand Re-Imagines Everyday Products
ETCETERA is a brand that blends bootleg designs with original concepts; offering unique, one-of-a-kind garments that relate to many. Not only do they draw inspiration from the world around them, they also reinterpret products from other brands as shown through their ‘Pastelle’ tee pictured in the third photo.
Before we get into more detail, please flip through the images we have featured to gain a better understanding of this brand’s approach.
As you can tell, whether it’s Denny’s, Wheaties, Mario Kart, or Kanye West, ETCETERA isn’t afraid to rip a design. In fact, their bold approach to doing so is what first landed them on our radar.
For instance, their ‘Miracle Whips’ tee is a perfect example of such.
Through a slight change of imagery, ETCETERA was able to take a bland, Miracle Whip logo and turn it into a graphic that aids in the understanding of the tee as a whole.
How so? Take a look at the back of this item.
By printing a collage of vintage luxury cars, ETCETERA was able to further their concept of a miracle whip and completely changed the context of a logo intended for mayonnaise.
That is just one, simple example of this brand’s creativity. As with the tee with just mentioned, all of their products are just as unique.
Honestly, we can’t wait to see what ETCETERA drops next. If it’s anything like the items we’ve seen, we’re all in for a very pleasant surprise.
Head to their page now and get ready for their next release!
Published: August 19th, 2019 | Dalton Oium
Dime Fall ’19 is out now!