An Inside Look At The Evolving UK Streetwear Scene
“Euphoric Misery”, Displaying London’s Counter-Culture On Fabric
The United Kingdom has been a major influence on streetwear culture ever since the beginning.
Much like America, the UK has a strong counter-culture with a deeply rooted sense of individuality, allowing creatives to push ‘change’ for generations to come. Here to represent the streetwear scene in London is “Euphoric Misery”.
“Euphoric Misery” first landed on our radar when we noticed their production quality. From their early stages, it was evident that this brand would grow and blossom into something bigger than intended.
What began as a few shirts has since transitioned into complete collections, with models and lookbooks alike. Their growth alone is inspiring.
If this is your first time hearing about this brand, take a moment to flip through the photos above to see what they’ve been up to.
As you can tell, this brand doesn’t shy away from hardwork. With everything they produce, the creatives behind “Euphoric Misery” are constantly challenging their creativity.
Instead of just throwing a graphic on a shirt, they’ve started to experiment with bottoms and outerwear; proving that they are ready for the ‘next step’ as a brand.
If you like what you’ve seen so far, wait till you see what they release next!
“Euphoric Misery”, keep up the hardwork and dedication, brands look up to you.
To find out more about our friends from London, head to their page now.
Published: May 2nd, 2019 | Dalton Oium
“POLY” write up out now!