New Items From HALF EVIL Disrespect Marketing Guidelines
After teasing new products with an offensive, banned billboard, HALF EVIL has officially released their ‘Fuck Off’ collection.
Being their first, full collection of the year, this release focuses on high quality, complex products that truly capture the essence of HALF EVIL.
Price: $62 USD
Filled with over 10+ items and 1,000+ quantities of stock, this collection is centered around a graphic that depicts a hand raising their middle finger while wearing a 333 ring.
Featured on shorts, hoodies, and even condom wrappers, the middle finger is reminiscent of HALF EVIL’s journey throughout the industry; highlighting their unabashed and unapologetic demeanor.
Price: $33 USD
With this release, HALF EVIL also experiments with new methods of branding such as their use of double layered embroidery.
“The first layer features a white thread embroidered onto a cut-shaped patch. That patch is then sublimation-dyed to add full color to the threading. Finally, a separate embroidery is added directly onto the garment itself.”
As with past collections, HALF EVIL continuously pushes the industry standard and ushers in the future of streetwear.
To browse and shop their latest collection in full, head to HALF EVIL’s website now!
Prices range from $3.33-$126 USD
Published: March 3rd, 2020 | Dalton Oium
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