The rowdy, mischievous children of fashion
HELLION, Products Of Their Environment
Streetwear speaks directly to the youth, and counterculture, of today, sparking some of the most brilliant minds along the way.
Here to add to our list of featured brands is HELLION, a skateboard collective that is a direct result of the counterculture we speak of. In case this is your first time hearing about this brand, swipe through the photos above to see some of our hand-picked, staff favorites.
As you can tell, HELLION has their reach in pretty much every aspect of fashion. Whether it’s graphic tees, jackets, or jerseys, this brand ensures products that compete in the same caliber as those from mainstream brands.
In terms of HELLION as a whole, one aspect that stands out to us is their versatility.
Notice, above, how no products utilize the same typeface as their counterparts. This may not seem extremely important; however, most brands tend to lose hype because of their continued use of mundane, unoriginal graphics.
On the other hand, brands like HELLION keep their supporters on their toes, leaving them unaware, eager, and anxious as they wait for the next release. On top of that, when the release finally arrives, the products are unlike anything they’ve seen before and, thus, result in an unexpectedly pleasant surprise.
Brands like HELLION prove that their is still a sense of ‘craft’ in this industry.
To learn more about this brand, make sure you head to their page and pay them a well-deserved visit.
Published: May 23rd, 2019 | Dalton Oium
Malcolm Dakar write up out now!