Being based in the fashion capital of the world has both its ups and downs. On one hand it gives you all the inspiration, knowledge, and tools needed to start a clothing brand. On the other, there is an enormous influx of clothing brands and, thus, it is more difficult to stand out from the pack.
“ONECULTURE” is a brand from the heart of Paris that strives to differentiate themselves with each new collection they release. What’s the first thing you notice about this brand?
For us, it’s ‘presentation’. This brand knows, and understands, the importance of presenting their items in a way that is both unique and professional. “ONECULTURE” also ensures that the quality of their products is evident in their presentations. Even from a quick glance you can tell the products coming from this brand are comfortable, durable, and long-lasting.
In terms of a specific item, we really enjoy the jacket shown in the photo above. For us, being based in the US, we often associate Paris with stamps, various postage, and travel. So, with this jacket, we believe it captures the essence of this brands homeland. Also, the frayed patchwork is a great technique to bring out a stamp-like aesthetic; such stylistics make it feel more personal and ‘real’.