How Do You Like Your Milk? Skim Or WHOLE?

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How One Simple Idea Turned Into Clothing For High Class Low Lifes Dedicated To Fashion

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They say invention is the mother of necessity and Josh Scholl’s Skim Milk & WHOLE are no exception to this rule.

 

When Scholl saw a lack of inventivity in streetwear, he immediately knew he wanted to start designing his own garments.

 

Whether it was the attitude of the print, the boldness of the phrases, or the overall dullness of the shirt, Scholl eventually found himself not wanting to wear any products that came from other brands.

 

 

NEVER TRUST A JUNKIE T-SHIRT

Price: $46 USD

 

 

So, in 2009, he decided to create a brand called Designer Drugs, which later rebranded as Skim Milk in 2012, and fueled it solely from the inner workings of his mind.

 

At first glance, the designs seem simple, the fonts look familiar, and the fits appear consistent with other brands you may find. However, those who give their work a second look will see unique twists in their designs and discover an aspect of Skim Milk that separates them from others.

 

 

SKIM HUB T-SHIRT

Price: $40 USD

 

 

 

Whether the graphic depicts a heavy set woman, a pair of aged nipples, a call for action (Kill Whitney), or a reworked logo from Pornhub, Skim Milk uses unconventional imagery to draw attention to larger societal issues.

 

Although these shirts teeter on current events and ideologies, they do so in a way that is outside of the ecosystem we operate in.

 

The brass designs not only poke fun at our culture, they directly contribute towards it in a positive manner.

 

 

WHAT HAPPENED TO THE UNDERGROUND T-SHIRT

Price: $40 USD

 

 

Think of this brand as a comedian. Their jokes (designs), often require them to poke fun at themselves in order to address larger cultural issues in a satirical manner.

 

Though this may sound counter-intuitive for a brand like Skim Milk, the result is an entire lineup of impervious work; invincible to the on-going shifts in global culture.

 

 

NO 1 IN HEAVEN T-SHIRT

Price: $46 USD

 

 

Despite their ironic take on society they’ve created a new aesthetic; influenced by the status quo they find themselves in and solely controlled by the leanings of Josh Scholl.

 

In 2016, after garnering success from his brand, Scholl decided to branch out and open a new line alongside Skim Milk called WHOLE.

 

WHOLE is a hub that blends fashion, photography, and videography by providing customers with high quality, fully fleshed out collections, collaborations, photoshoots, and videos.

 

Some notable collaborators include Ariel Pink (musician), Princess Gollum (model) and Sasha Grey (adult actress).

 

 

THE BAUHAUS BOMBER JACKET

Price: $250 USD

 

 

With a combined lifespan of over 15 years, Skim Milk & WHOLE have been garnering national and international recognition, reaching favored stockists all over the world.

 

Thanks to the brand’s infectious use of satire, they’ve been able to find a very unique niche; one in which society interprets their products as a complex, comedic study of themselves.

 

 

(sub)CULTURE T-SHIRT

Price: $40 USD

 

 

In all, Skim Milk & WHOLE provide an artistic liaison away from the chaotic and upsetting world we live in.

 

To learn more about this brand and to see some of what they’ve done in the past, head to Skim Milk & WHOLE’s website now!

 

@DrinkThisMilk

DrinkThisMilk.com

 

 

Published: April 29th, 2020 | Pelumi Ogunro

 


 

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