“Stanton Street Sports” is the epitome of New York streetwear.
Existing as a division within “Only NY”, this brand attempts to capture the essence of an athlete and, thus, draws inspiration from a wide variety of recreational lifestyles. Haven’t heard of “Stanton Street Sports” before? Take a moment to swipe through the photos above and familiarize yourself with this brand.
As you can tell, the creatives at “Stanton Street Sports” stay true to themselves. They don’t release products based off popularity, instead, they craft items that reflect their vision and who they are as a brand.
One way that they do so is through their use of the ‘Varsity’ font. By using such typography, “Stanton Street Sports” is able to capture a realistic, sports-like aesthetic throughout their entire collection. Want to see this font in action? Go check out the fifth photo above.
In terms of their collection in it’s entirety, us at Groundead love how this brand releases products that target a wide variety of individuals. By creating graphics that represent sports such as Basketball, Tennis, and Skateboarding, “Stanton Street Sports” is gaining support from recreational-enthusiasts of all types. By encompassing multiple sports, this brand is able to expand their reach-ability without having to sacrifice their vision.