The streetwear customization game has been going crazy lately! It seems like just yesterday the ‘cut & sew’ parade came through and now we are starting to see a wave of airbrush tees, so, what’s next?
“The End is Near” is what’s next. “TEIN” is a brand that focuses on customization through over-embroidery. What is that, exactly? Have a look at the photos above and see for yourself.
As you can see, over-embroidery is an extremely unique and new approach to customization. Instead of having a clean, professional embroidery, “TEIN” purposely allows their products to look ‘unfinished’ and, thus, leaves various strands of thread hanging from their designs. But this doesn’t just look cool, it serves a purpose as well.
For many designers, a strong graphic is one that has a sense of ‘movement’; which is used to draw viewers into their designs. Well, for “TEIN”, the ‘movement’ in their graphics is created by the individuals wearing their products. While wearing a “TEIN” product, whenever an individual changes positions they are literally changing the design. Plus, not only does this style of customization easily create ‘movement’, it also grasps viewer attention almost immediately.